Art Director
Purpose
Created as a constant contact email for new laptop owners.
Task
To highlight features of a newly released product.
Technique
Using brand created assets to form an engaging and intimate connection to the end user.
Art Director
Purpose
Create awareness of product versatility and performance through customer story.
Task
To integrate protagonists profession in a thoughtful story telling fashion.
Technique
Incorporate graphic elements to enhance and emphasize the customer connection to the product.
Art Direction of motion graphics.
Sr. Designer
Purpose
Use newly established brand standards in experience driven environment.
Task
Along with Pinnacle Exhibits develop layouts, signage and displays for the electronics trade show, E3.
Technique
Using manifesto driven language and dramatically lit photography we connected with our target audience. The displays were then visually tied to each other with iconography.
Sr. Designer
Purpose
To engage new customers during pre-order process.
Task
Build a story arch of product benefits to hold new customer attention.
Technique
With a number of brand and in-house created assets we built a color coded email release personalized to each customer’s purchase.
Art Director
Purpose
To promote brand awareness and a seasonal promotion.
Task
To create a series of email and social posts that create excitement around both the brand and seasonal promotion.
Technique
The use of illustration and action imagery were incorporated in order to connect the audience to the posts in a personal way.
Sr. Designer
Purpose
To drive interest in new products.
Task
Create communications linking external sites and email to the in-house created product details page.
Technique
Using brand created assets and standards we built out multiple site banners and emails to drive traffic to the complementing details page.
Art Director
Purpose
To create customer awareness of product functionality.
Task
Maintain visual continuity to video while incorporating collaboration and product importance.
Technique
Predominantly product level camera height including vanishing points that keep visual interest. Negative space awareness for use in marketing resources.
Art Director
Purpose
An all-in-one story for consumer publication.
Task
To educate consumers of technology that includes all components of a PC system in a single device. While utilizing only one power source.
Technique
Elements that show only a single connected wire. Work area that will not support separate components. Clear under desk space where the absence of a tower is noticeable.
Sr. Designer
Purpose
To promote devices for education.
Task
Connect classroom devices to higher learning and customer potential.
Technique
Hand drawn illustrations to mimic child like aspirations and dreams.
Art Director
Purpose
To generate excitement around the launch of a new game.
Task
Through the use of online assets create a series of email and social posts that drive the audience to a product landing page.
Technique
The games setting would be very familiar to the target audience so messaging took advantage of that relationship. The use of impactful imagery and game stills were used to complement next level realism.
Conceptual work used to evolve current visual treatment and strengthen brand. These helped to initiate a re-brand that promotes a more premium product.
Technique
Utilizing stock and in-house photography to construct layouts that merge gaming partners & persona.
Promotional gift card design.
Promotional gift card design with concept supporting copy.
Lead Designer
A small sample of guidelines meant to be shared with outside agencies in order to keep Brand consistency.
Sr Designer
Purpose
To create an optional animated version of an existing static email.
Task
Purely optional client versions for ongoing evolution of client need.
Technique
Using brand/stock/shot video to create simple animation to add a level of entertainment and interest.
Primary Clients
Upstairs on Trinity | Wine Bar
The Beautiful Beetle | Soap Company
Fat Kid Productions | Custom Growlers
